Perc a.k.a. Ali Wells is one of the most influential figures in techno, known for his raw, industrial sound and his label, Perc Trax. With a career spanning decades, he has remained true to his artistic vision while adapting to the ever-changing electronic music landscape.
In this episode, Perc shares his journey from working in a vinyl distribution company to becoming a globally recognized DJ, producer, and label owner. He opens up about the realities of running a label, why social media has changed the game for DJs, and how he balances creativity with business.
Expect to learn why playing warm-up sets is a lost art, the biggest challenges for emerging artists today, how to market a release without spamming people, and why staying true to yourself is the best long-term strategy—and much more.
Perc
Soundcloud: https://soundcloud.com/perc
Instagram: https://www.instagram.com/perctrax/
New mix: https://soundcloud.com/perc/perc-spring-mix-2025
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Backstage podcast talks about the behind the scenes of the music industry. It's purpose is to share personal experiences and distribute knowledge of our guests among other industry professionals and entertain music enthusiasts whose interests go beyond just partying.
